Wednesday, December 2, 2009

Wednesday, November 4, 2009

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BCC General Catalog Design- 2010-2012

BCC General Catalog Design- 2010-2012





For this project i designed a silhouette of a person with a rainbow of knowledge coming out of its head. I feel that this design reflects the mission of the college well because i used some of the school colors and the goal of any college is the advancement of knowledge. Also i put an image behind my design of the college campus to show how nice of a place it is. By using the rule of thirds i placed my main elements just out side of the middle of the catalog. This helps to keep the design interesting without pulling to much attention to any one part. I Also created balance and a flow that keeps the viewers eye moving. With the curves the rainbow creates our eye glides from the school logo to the top of the rain bow down into the tag line and silhouette. My use of color in the rainbow is because that way so that it helps with the flow, darker colors on top leading to the red at the bottom witch emphasis the tag line. Also i chose a light blue witch i pulled from the sky image in the background witch helped keep the element of the silhouette solid but not overbearing.

Wednesday, September 30, 2009

BCC Catalogue Design Photoshop test

Here is just a quick practice/refresher i did in photo shop just to see what info about the program I've retained.



I used the clone tool to expand the sky upwards and still keep the detentions of the lower portion the same. Also I used the opacity settings in the sky to superimpose an image behind it.

Monday, September 21, 2009

Typeography



For my typographical design i used contrasting fonts and counter forms to create a unified solid design. The fonts i used are Snell Round hand, Lucida Grande, and Apple chancery. I used these particular fonts together because of the contrast that the snell and the lucida grande created, also the snell had a long counter form witch created a lot of black area, along with the counter form from the R. The over all curvature and the contrast created by the blockyness of the R attracted me to the fonts. I would characterize my final product to be a simplistic design with heavy use of black. The front tail of the m was repeated in order to create a flow and to draw your eye away from the heavy black area. I used the rule of thirds to keep a flow and keep the emphasis from overbearing the rest of the piece. The counter form of the m and the r where the most important aspects of my design because i used the black space to cut other shapes out of and to create a sense of unity. The use of purely only black and white allowed me to give a strong contrast and a balance to it.